The Resurrection of Analogue – article courtesy of Pixel Magazine
Published on 9. 5. 2012 at 9:37 am
In April’s issue of Pixel Magazine, traditionalists everywhere were treated to a lengthy feature on the rising popularity of analogue photography. The feature was born when Ilford’s reported its thousandth pinhole camera sale at the recent Focus on Imaging, paving the way for a flurry of comments and chatter on the rebirth of this style of photography.
Many Choose Film fans may be aware of the recent World Pinhole Day event which took place on the 24th April 2012. World Pinhole Day acted as an international day-long event created to promote and celebrate the art of pinhole photography. The occasion invited everyone around the world to take some time off from the increasingly technological to participate in the simple act of making a pinhole photograph.
242 events took place all over the world over the course of that weekend to support, encourage and widen people’s knowledge of Pinhole Photography. Naturally, hundred upon thousands of people across the globe jumped at the chance to experience the old-school method of Photography, with many of those participating making their own cameras!
As part of the issue, Pixel Magazine sat down with Incognito UK distributors of Lomography and Impossible Project, to find out how these products were influencing the market in what is seen to be an interesting and though-provoking feature.
“It’s a product of the Digital Age we live in, and the natural urge for those with an artistic flair, such as photographers, to want to go against the grain and consider options other than what everyone else is doing,” said Gina Hewitt, Account Manager of Incognito, who was interviewed.
“To hold a developed image that you have created, to know that you captured a moment in a way that pleases and excites you is a real pleasure.”
Gina was also posed questions such as ‘how does analogue photography fit in with everyday life’, ‘to what extent do you see digital technologies having an influence on the analogue market’ to even ‘do you think manufacturers will continue to support analogue photographers.’
Check out the article in full by clicking on the images above. Keep up to date with all the latest Pixel happenings by following them on @pixelmagazine and on Facebook at https://www.facebook.com/pages/Pixel-Magazine/126600130684063?ref=ts.