Instax is an instant hit at London Fashion Week

Held twice a year in the UK, this season’s London Fashion week has just been and gone, leaving behind a trail of excitable fashion-folk and eager photographers, ready to tell the industry what we should all be wearing this time next year.

London’s first-ever Fashion Week took place in 1984 and is one-part of what has become known as ‘the big four’ of fashion events in the world, with fashion-capitals Milan, New York, and Paris also hosting their own bi-annual events.

Twice a year the magazine stands and newspaper racks filled with wonderful imagery of creative and contemporary designs to lust over, but how much of it has been shot with film?

Enter Jonathan Daniel Pryce. After establishing one of Scotland’s leading style blogs Les Garçons de Glasgow, Jonathon is based between Paris and London working as a professional blogger and creative communications consultant, helping a number of lifestyle brands to stay at the cutting edge.

Armed with the Instax 210 Camera, taken from Fujifilm’s range of Instant Cameras, Jonathon set to the streets of London during Fashion week to indulge in some street photography during the busy London festivities.

You can read his blog entry where he talks about his love for film and the joys of instant photography by clicking on the image below.